www.newakeschool.com

• Graphic Design
• Brand Strategy
• Copy Writing/ Editing
  

Wakeboarding in Vermont? Who would ever expect that upstate Vermont would become a destination for one of the most popular water and action sports today? Our friend and client Alexi Santorineos together with his partner, Darin Pepin sought to do just that, and fill a niche in an untapped market. To that end, the two riders put their passion for wakeboarding and business into action and created the first truly organized wakeboard school in Vermont, based on beautiful Lake Champlain. The North East Wakeboard School would capitalize on the base of customers and interested riders that Alexi had amassed from his successful Lake Champlain Board Riders Club and hosting the annual Vermont Wakeboard and Wakeskate Open contest.

Legitify has been with Alexi since the beginning, working as a hub for creative design, brand strategy, web development and promo materials. We’ve developed a complete identity system for the North East Wakeboard School, including logo, full website, printed brochure, business cards, stickers, banners and press materials. Alexi wanted the N.E. Wake School to have a clearly identifiable look and vibe, with a ubiquitous exposure campaign upon the launch of the school in Summer 2005. His first season was a complete success, with full bookings on weekends and many mid-week and holiday lesson times full as well. Legitify even took advantage of Alexi’s good will on many occasions to get out of the office on the sunny days and get out on the lake to ride.