• Custom Illustration
• Clothing Design
• Packaging Design
• Brand Strategy
• Website Design
• Copy Editing
  

Fomerly Baseline, Eesa is a new clothing brand hitting the Snowboard World hard in the coming seasons. In the Action Sports world, clothing and footwear are the major lifestyle items that define many young consumer’s allegiance to their sport. Baseline fits a new product niche and needed the branding, design and flavor to position the product where the core consumers are looking. Within this notoriously fickle consumer group, first impression is many times the only chance a new company gets to earn credibility. Once credibility and a level of quality in the product are established, a new company can become one of the brands the Youth Market Will Believe.

The founder of Baseline, a close business friend of Legitify, approached us to help with many aspects of the brand launch, including Illustration, clothing design, packaging, identity and website. We began by designing the custom themes and contrasting images to be illustrated through the line. The illustrations were applied, colors for the line chosen and every piece in the current line was designed by Legitify. In this market, true rider feedback is the only measure of credibility and success, so we developed a special interactive website to showcase and gather feedback from the newly formed Baseline Team. Legitify also developed and designed several packaging concepts, as well as editing the written brand copy for the labels. Baseline continues to define its place in the market and Legitify is dedicated to helping them find their way to the forefront.