A computer can’t sell a free lunch. Your website doesn’t sell your product, your content does. People produce content, the computer is a delivery tool. People are the only thing that ever sells a product, even if it’s through a creative message. There is a false value that is perceived in the online media today in which other people’s content can sell your product. Google calls this “AdSense”. Computer’s don’t have any “sense” about them. Good marketing and advertising is done through hard work. Only thoughtful research, solid branding, and smart content distribution techniques will drive your success.

Exibit A: While watching a podcast about cooking we decided to visit the producer's website.

Notice the first AdWords link "Enema Recipes". Clicking the link:

What we offer:
Simply put, we provide experiences that are always on. Whether these experiences are delivered through text, imagery, interaction, video, or a combination thereof- we create them with your business and communication goals in mind. When it comes to driving traffic it's not about quantity, it's about quality.

At least Betty got paid for our click.